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Given a traditional ETL workflow, the extract-transform-load process holds a considerable responsibility. However, data validation is a criterial step in that process which is why EVTL (Extract, Validate, Transfer, Load) might be a more suitable format. Read this blog here.
The link between B2B lead generation and prospect development isn't always obvious to sales and marketing professionals, but these steps can help. Read this blog here.
Data and analytics techniques have introduced efficiency and optimization to numerous processes, and when sales and marketing leaders implement them properly, reliable data reinforces a virtuous cycle of success. Read this blog here.
The explosive growth in BDBA for sales and marketing technology is fueled by the demand for data, to drive more efficient business decisions and process in reaching customers and attaining company results. Read this blog by Troparé's VP of Sales here.
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